Advertising Quotes

 Advertising may be described as the science of arresting human intelligence long enough to get money from it. 
Author: Stephen Butler Leacock
Nationality: British
b. 30 December 1869  - d. 28 March 1944
  
 Advertising today is not subliminal, but its subtle psychological effect is as devastating as any secret message flashed at high speeds to unsuspecting viewers. 
Author: Lucy Komisar
Nationality: American   
 Because of advertising and general social acceptance, young people think it is not a real party unless 'the turps is turned on'. 
Author: Roger Bush
Nationality: Australian   
 When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either. 
Author: Leo Burnett
Nationality: Australian
b. 21 October 1891  - d. 07 June 1971
  
 As advertising blather becomes the nation's normal idiom, language becomes printed noise. 
Author: George Will
Nationality: American
b. 04 May 1941
  
 Sex is more explicit everywhere...except in real life.  
Author: David Brooks
Nationality: American
b. 11 August 1961
  
 In fact, just take a look at the history of "trucking and bartering" itself; look at the history of modern capitalism, about which we know a lot. The first thing you'll notice is, peasants had to be driven by force and violence into a wage-labor system they did not want; then major efforts were undertaken - conscious efforts - to create wants. In fact, if you look back, there's a whole interesting literature of conscious discussion of the need to manifacture wants in the general population. It's happened over the whole long stretch of capitalism of course, but one place where you can see it very nicely encapsulated is around the time when slavery was terminated. It's very dramatic too at cases like these. For example, in 1831 there was a big slave revolt in Jamaica - which was one of the things that led the British to decide to give up slavery in their colonies: after some slave revolts, they basically said, "It's not paying anymore." So within a couple of years the British wanted to move from a slave economy to a so-called "free" economy, but they still wanted the basic structure to remain exactly the same - and if you take a look back at the parliamentary debates in England at the time, they were talking very consciously about all this. They were saying: look, we've got to keep it the way it is, the masters have to become the owners, the slaves have to become the happy workers - somehow we've got to work it all out. Well, there was a little problem in Jamaica: since there was a lot of open land there, when the British let the slaves go free they just wanted to move out onto the land and be perfectly happy, they didn't want to work for the British sugar plantations anymore. So what everyone was asking in Parliament in London was, "How can we force them to keep working for us, even when they're no longer enslaved into it?" Alright, two things were decided upon: first, they would use state force to close off the open land and prevent people from going and surviving on their own. And secondly, they realized that since all these workers didn't really want a lot of things - they just wanted to satisfy their basic needs, which they could easily do in that tropical climate - the British capitalists would have to start creating a whole set of wants for them, and make them start desiring things they didn't then desire, so then the only way they'd be able to satisfy their new material desires would be by working for wages in the British sugar plantations. There was very conscious discussion of the need to create wants - and in fact, extensive efforts were then undertaken to do exactly what they do on T.V. today: to create wants, to make you want the latest pair of sneakers you don't really need, so then people will be driven into a wage-labor society. And that pattern has been repeated over and over again through the whole entire history of capitalism. In fact, what the whole history of capitalism shows is that people have had to be driven into situations which are then claimed to be their nature. But if the history of capitalism shows anything, it shows it's not their nature, that they've had to be forced into it, and that that effort has had to be maintained right until this day. 
Author: Noam Chomsky
Nationality: American
b. 7 December 1928
  
 A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin.' 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Fun without sell gets nowhere, but sell without fun tends to become obnoxious. Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Friction makes sparks and sparks start creative conflagrations. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 I am often asked how I got into the business. I didn't. The business got into me. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 I regard a great ad as the most beautiful thing in the world. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 A good ad which is not run never produces sales. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Curiosity about life in all of its aspects, I think, is still the secret of great creative people. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Good advertising does not just circulate information. It penetrates the public mind with desires and belief. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Plan the sale when you plan the ad. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.  
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 There is no such thing as a permanent advertising success. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 To swear off making mistakes is very easy. All you have to do is swear off having ideas. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Too many ads that try not to go over the reader's head end up beneath his notice. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 What helps people, helps business. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. 
Author: Leo Burnett
Nationality: American
b. 21 October 1891  - d. 07 June 1971
  
 Advertising legitimizes the idealized, stereotyped roles of woman as temptress, wife, mother, and sex object, and portrays women as less intelligent and more dependent than men. It makes women believe that their chief role is to please men and that their fulfillment will be as wives, mothers, and homemakers. It makes women feel unfeminine if they are not pretty enough and guilty if they do not spend most of their time in desperate attempts to imitate gourmet cooks and eighteenth-century scullery maids. It makes women believe that their own lives, talents, and interests ought to be secondary to the needs of their husbands and families and that they are almost totally defined by these relationships. 
Author: Lucy Komisar
Nationality: American   
 Did you know that in the last ten years, 31 Australians have died from watering the Christmas tree while the lights were still plugged in? And at least a couple of those were watering plastic trees. Now I don't want to seem callous, but to me that's not a tragedy - that's natural selection. 
Author: Wil Anderson
Nationality: American
b. 31 January 1974
  
 Advertising is the world's biggest entertainment industry - there's more spent on it than Hollywood films - and it has not been looked at critically. The only time you ever see it talked about on TV is when Dermott Brereton presents a best-of clip-show about them. 
Author: Wil Anderson
Nationality: American
b. 31 January 1974
  
 "They are trying as directly as possible to sell you experiences, i.e. what you are able to do with the car, not the car as a product itself. An extreme example of this is this existing economic marketing concept, which basically evaluates the value of you as a potential consumer of your own life. Like how much are you worth, in the sense of all you will spend to buy back your own life as a certain quality life. You will spend so much in doctors, so much in beauty, so much in transcendental meditation, so much for music, and so on. What you are buying is a certain image and practice of your life. So what is your market potential, as a buyer of your own life in this sense? " 
Author: Slavoj Žižek
Nationality: Slovenian
b. 21 March 1949
  
 If my jeans could talk, I'd be ruined. 
Author: Brooke Shields
Nationality: American
b. 31 May 1965
  
 You pay when you wash, not when you watch. 
Author: George Gerbner
Nationality: American
b. 08 August 1919  - d. 24 December 2005
  
 A handful of production companies create the bulk of the programs and sell them to broadcasters, not to viewers. The cheapest and least offensive programming is the most profitable. Costs of such programming, like taxation, are borne by all, whether or not they use the products advertised. The television "tax levy" on an average family in l980 ranged from $80 in Atlanta to $29 in Wilkes-Barre - Scranton, Pa. 
Author: George Gerbner
Nationality: American
b. 08 August 1919  - d. 24 December 2005
  




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