Howard Schultz quote, source, native, notes at QuotationFun

A Quote by – Howard Schultz

Topic of this Quote:

Author Name:

Howard Schultz

Born As:

Howard Mark Schultz

Other Names:

Born:

19 Jul 1953

Died:

                          Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time - 1997

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