Top 10 Howard Schultz Quotes at QuotationFun

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In times of adversity and change, we really discover who we are and what we're made of.

Onward: How Starbucks Fought for Its Life without Losing Its Soul - 2011

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There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is the right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead. This is the kind of passionate conviction that sparks romances, wins battles, and drives people to pursue dreams others wouldn’t dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold. “Life is a sum of all your choices,” wrote Albert Camus. Large or small, our actions forge our futures and hopefully inspire others along the way.

Onward: How Starbucks Fought for Its Life without Losing Its Soul - 2011

Business, Patriotism

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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo. Find new ways to see. Never expect a silver bullet. Get your hands dirty. Listen with empathy and overcommunicate with transparency. Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation. Hold people accountable, but give them the tools to succeed. Make the tough choices; it's how you execute that counts. Be decisive in times of crisis. Be nimble. Find truth in trials and lessons in mistakes. Be responsible for what you see, hear, and do. Believe.

Onward: How Starbucks Fought for Its Life without Losing Its Soul - 2011

Business, Patriotism

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In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time - 1997

Business, Patriotism

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When we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives. But the entrepreneurial journey is not for everyone. Yes, the highs are high and the rewards can be thrilling. But the lows can break your heart. Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable

Onward: How Starbucks Fought for Its Life without Losing Its Soul - 2011

Business, Patriotism

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After the storm, many citizens left New Orleans to live elsewhere, but those who stayed were determined to rebuild. They loved their city.

Onward: How Starbucks Fought for Its Life without Losing Its Soul - 2011

Business, Patriotism

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Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time - 1997

Patriotism

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When clocks struck 5:30 p.m. in cities across the United States, our customers were gently asked to leave our stores and the doors were locked behind them. Inside, our green-aproned baristas watched a short film our coffee experts had produced in a matter of days back in Seattle and shipped to all 7,100 stores, along with 7,100 DVD players. What our people heard that afternoon was pure and true: If poured too fast from the spout into a shot glass, like water flowing from a faucet, the espresso’s flavor will be weak and the body will be thin. A shot poured too slow means the grind is too fine, and the flavor will be bitter. The perfect shot looks like honey pouring from a spoon. It is dense and tastes caramely sweet.

Business, Patriotism

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Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time - 1997

Business, Patriotism

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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time - 1997

Business, Patriotism

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